MacKore, a leader in injury prevention and recovery with their innovative training compression shorts, sought to make a bold entry into the competitive sports market.
To drive engagement in their niche, they featured three standout collegiate lacrosse players, strategically targeting their primary audience. By adopting a grassroots marketing approach, MacKore quickly gained traction within the lacrosse community, starting in New York and rapidly expanding across the east coast, securing partnerships with top-tier collegiate athletic programs.
